KOLKATA : The Bengal Chamber of Commerce and Industry (BCCI) will hold roadshows across the country to showcase the potential of West Bengal as an investment destination.
The first roadshow will be held in Kolkata and will be followed by Mumbai, New Delhi and couple of other places. These, incidentally, are part of the Chamber''s year-long 150th anniversary celebration.
Talking to newspersons here on Monday, the BCCI president, Biswadip Gupta said a sub-committee of the chamber will undertake a study and create a proper communication package for the state. A perception committee has also been set up which will study on image change for the state.
"The package should be ready by the end of this month and will include statistics like the size of the market, the disposable income of the average people and some of the success stories," he said while adding that BCCI may also appoint external agencies to conduct the study.
Beside, BCCI will continue with its three major initiatives like the Taratalla Initiative, Durgapur Initiative and the North Bengal Initiative. The Chamber wants to project the Taratalla region as a ''vibrant and important industrial hub of the state''.
"We have already initiated discussions with the Centre to bring Taratalla under the cluster scheme so as to convert the area into a manufacturing hub," he added.
On the other hand, the Durgapur Initiative involves assessment of ways and means to improve the lifestyle of the industrial city and the North Bengal Initiative involves plans for rapid development of the region in terms of tourism and agriculture.